• Johnsen Abrams posted an update 1 year, 6 months ago

    Watch out music videos! The metaverse is coming to you.

    Have you ever attended a concert in the metaverse? You should, as evidenced by the new category that has been added to the MTV Video Music Awards. This year’s VMAs will give out the award to a Moon Person for “Best Metaverse Performance,” but there’s no word on whether the award will be handed out in person.

    The nominees are Ariana Grande, BLACKPINK, BTS Charli XCX Justin Bieber and Twenty One Pilots. Your favorite artists have been performing in the metaverse.

    Each artist added their own twist to their metaverse show. Ariana Grande performed an space-themed performance in Fortnite while BLACKPINK’s hyperrealistic avatars brought their “pretty savage” essence to PlayerUnknown’s Battlegrounds (PUGB) Mobile. BTS sang their English-language chart-toppers “Butter” and “Permission to Dance” on a stage in Minecraft where the boys’ boxy avatars attempted to recreate their signature dance moves. Fela’s blog In the meantime, Charli XCX and Twenty One Pilots both attended Roblox performances. (It must be noted that Charli XCX’s performance was a result of her partnership with Samsung.) Justin Bieber also put on the show at Wave which is a virtual entertainment platform.

    They’re not the only performers in the metaverse. Metaverse and virtual concerts gained popularity during the pandemic when live performances in person were removed. But online concerts and virtual performances are here to stay, especially as the metaverse becomes more engrained with out everyday lives.

    Its recognition at the VMAs suggests that metaverse music could be a major part of the music industry. Only time will tell.